Message from our CEO

The future of trade events is human-to-human (H2H)

August 5, 2019

Dear friends,

We’ve spent the last 15 years evolving the travel trade show format, since our pioneering ‘Forum’ concept first transformed the way the industry meets. Now I’d like to share our vision for the future. 

Our vision is for our events to generate more business for you than ever before and give you a better return on your time and investment; in a joyous, inspiring environment that’s perfect for making human-to-human connections and lasting business relationships.

With this vision, we’ve reorganised our events that serve the luxury leisure market and renamed this division Private Luxury Events. 

Private Luxury Events

At PLE, we believe the old conventions of separating people into B2B and B2C industries don’t work anymore. In today’s world, we relate to each other as humans first. We call this human-to-human (H2H).

Our mission is to help you make human-to-human connections that build stronger relationships and generate better business.

How do we get there? By introducing AI technology

The magic at our events happens when the right people meet the right people. We’ve explored creative new ways to make these perfect connections happen, and the answer is to use technology.

By harnessing our data from over 130 events in a new artificial intelligence platform, we’re introducing technology that will help you connect with more of the right people than ever before.

We believe that AI-powered matchmaking is going to transform networking and give you a better experience at our events, where you have complete control of your time, interactions and connections.

Where does this bring us? To TFest on the Palm, Dubai

TFest is the world’s first AI-powered luxury travel networking event, bringing 500 of the most influential buyers and exhibitors together in Dubai, 23 -27 February 2020.

We’ve taken the best elements of our events but upscaled and reimagined the format to create a vibrant festival experience where you’ll have more opportunities to connect in new and interesting ways. We hope TFest will be the best place for luxury travel professionals to forge genuine, lasting relationships. 

This is a bold new chapter for our luxury travel events, and I’m delighted to share it with you.

Finally, I’d like to personally thank you all for being part of our story and I look forward to seeing you at our upcoming 2020 events.

Kind regards, 





Private Luxury Events

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