Interview

Gulcan Imal: Luxury is a form of art

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March 4, 2020

Lujo Bodrum, with its minimal architectural style, natural colours and spectacular Aegean view, blends comfort and luxury with a delicate balance and artistic rigour that will give you more pleasure than a masterpiece can offer.

Describe your business in 5 words

Art, joy, not ordinary, gourmet, elegant.

The luxury market is changing. How are you adapting your offering?

We are trying to push our sales with some attractive offers as below:

 Lujo offers its guests free lounge service at Bodrum/Milas Airport

 All our fine dining menus are exclusively curated by our talented chefs and every dish is freshly prepared by order

 25-year-old whiskeys and special cocktails by our mixologists are included in our all-inclusive concept

 Our kids club serves from 9 am until 2 am

 All our pools (indoor and outdoor) are heated during spring months

 Lujo Edition Services: Butler & buggy for our villa guests. A separate lounge, restaurant and fitness area

 We offer a free private jet for guests who have booked the Presidential Villa for more than 10 nights (from some cities in Russia, Ukraine and Turkey)

Bodrum, Turkey

Who are your guests? Have your demographics changed, or have they stayed the same?

In our first season, we mostly hosted guests from Eastern and Western Europe, UK, America and CIS countries.

After the first season, the number of guests from the UK and Europe had increased significantly.

Currently, we are focused on Europe and we adapt and update our services for Europe.

What’s trending in your destination?

Activities like golf, fishing and yachting.

We have a partnership with a close by 18-hole golf course in Bodrum and offer complimentary transfers from the hotel. Also, there are fishing organisations that attract participants from all over the world.

Besides these, Bodrum is always a popular destination for yacht lovers. Marinas and beautiful bays attract guests throughout the season.

Presidential Villa, Lujo Hotel

What emerging trends do you think will shake up the industry?

Blazingly, sustainability is leading. Guests are more environmentally conscious. They look for eco-friendly solutions and they want to see sincere effort in all the details.

This affects their perception and trust in the hotel. We realise and notice that we should do our part by changing our old habits in a world where we’re used to consuming fast.

As it is our responsibility to do, we recycle the grey water in our facility for gardening. We generate part of our energy from solar power plants. We apply an effective waste-separation procedure and separate our waste very strictly.

Additionally, we aim to fulfil many other eco-friendly sustainability goals with the support of our conscious guests.

What does luxury mean to you?

Luxury is a form of art. It’s a level of service, where each and every member of our team should work as an artist to give our guests the ultimate experience.

For us, every joyful moment comprises flawless art with the way it appeals to our minds, hearts and souls.

Art and Joy, both profound heartfelt qualities, are the main pillars of our concept at Lujo Hotel to create a totally unique environment.

Turkish Hamam, Lujo Hotel

What has working in the luxury market taught you?

To live and think in a different way. To give a personal touch to the guests instead of mass tourism. To make their holiday an unforgettable experience so that they return.

To personalise your guest’s holiday, to know them personally, if possible, and adopt their special needs.

What excites you about the travel industry?

What’s new. What’s service. Achieving hospitality, adding value to guests and staff.

Escape Bar, Lujo Hotel

What do you value most when you travel?

A nice, warm welcome. Hotels that make it your home away from home while you’re staying there.  

How do you make sustainable choices in your work and personal life?

At the office we separate our waste and we use only the electricity that we need.

Personally, I separate my waste. When shopping, I try to buy bulk products in order to consume fewer plastics and I don’t buy plastic bags, but always use the same shopping bag.

In terms of water use, I don’t use it when I don’t really need it. I don’t let it flow when I brush my teeth. I really care about water use because it’s the biggest problem we’re facing.

I consume vegetables and fruits in their season, and we’re lucky that we can find them fresh in Bodrum’s Bazaar.

Colleagues who have farms grow their own vegetables and use their biological waste by turning it into compote.

Seawater Pool, Lujo Hotel

What is the single most unique offering you provide to travellers?

Our “A la Carte, All-Inclusive” service with fine dining chef menus.

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