Interview

Giovanni De Blasio: Sustainability, artisanship and authenticity

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March 25, 2020

With properties including the Fortress of Pettolecchia, private beach club Pettolecchia Il Lido, and two fully restored masserias, they offer guests bespoke services and the highest standard of amenities, ensuring a heavenly and memorable holiday.

Describe your business in 5 words

Market-driven: controlled by how much travellers want to go to a destination.

Highly seasonal: very high variance in prices between low and high seasons.

Diversified: Many players with different offers for various targets.

Challenging: you need to be continuously up to date and anticipate the customers’ needs.

Human-based: one of the most successful factors for this business is the ability to build and enforce relationships with buyers and clients.

Puglia, Italy

The luxury market is changing. How are you adapting your offering?

Sustainability and the guest experience are taking a large role among future consumers when choosing their next holidays.

Future luxury travellers are becoming more and more socially conscious, rejecting irresponsible and exhibitionist consumption, preferring artisanship, authenticity and ethical living.

Since its birth, Pettolecchia aims to innovate luxury hospitality by preserving the past, improving it instead of destroying it.

This is why we’re increasing the importance of sustainability in our business model as well as the guest experience.

Faraglioni di Torre Sant'Andrea, Melendugno, Puglia, Italy

Who are your guests?

People from North America and Britain, families or groups of friends who want to spend one week relaxing in one of the most beautiful places on earth, enjoying the luxe of high-end services in the comfort of their home.

Have your demographics changed, or have they stayed the same?

The percentage of young travellers is growing year by year.

What’s trending in your destination?

Weddings and events are taking a large role in the market.

Puglia, Italy

What does luxury mean to you?

Guests who choose to stay with us at Pettolecchia Collection are choosing to live authentic luxury.

For us, luxury means providing bespoke services and the highest standard of amenities, without impacting the history and the nature of our land.

At Pettolecchia Collection, nothing has been destroyed nor built, we have only improved what the past has left us, taking into account the needs of a demanding clientele.

What excites you about the travel industry?

To mingle with different cultures and create an open-minded vision.

Bauxite quarry, Otranto, Puglia, Italy

What are you most looking forward to at TFest?

High-end buyers in target with our product and the destination (Puglia), ready to make the real difference.

What is the most unique offering you provide to travellers?

Our message is simple: Welcome Back Home. The keys are in your hands.

Our staff’s unique care and attention to detail lets guests feel at home, while our villas, designed with the utmost care and attention, create a warm and welcoming atmosphere.

All this in the most beautiful olive grove in the world.

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