Market-driven: controlled by how much travellers want to go to a destination.
Highly seasonal: very high variance in prices between low and high seasons.
Diversified: Many players with different offers for various targets.
Challenging: you need to be continuously up to date and anticipate the customers’ needs.
Human-based: one of the most successful factors for this business is the ability to build and enforce relationships with buyers and clients.
Sustainability and the guest experience are taking a large role among future consumers when choosing their next holidays.
Future luxury travellers are becoming more and more socially conscious, rejecting irresponsible and exhibitionist consumption, preferring artisanship, authenticity and ethical living.
Since its birth, Pettolecchia aims to innovate luxury hospitality by preserving the past, improving it instead of destroying it.
This is why we’re increasing the importance of sustainability in our business model as well as the guest experience.
People from North America and Britain, families or groups of friends who want to spend one week relaxing in one of the most beautiful places on earth, enjoying the luxe of high-end services in the comfort of their home.
The percentage of young travellers is growing year by year.
Weddings and events are taking a large role in the market.
Guests who choose to stay with us at Pettolecchia Collection are choosing to live authentic luxury.
For us, luxury means providing bespoke services and the highest standard of amenities, without impacting the history and the nature of our land.
At Pettolecchia Collection, nothing has been destroyed nor built, we have only improved what the past has left us, taking into account the needs of a demanding clientele.
To mingle with different cultures and create an open-minded vision.
Our message is simple: Welcome Back Home. The keys are in your hands.
Our staff’s unique care and attention to detail lets guests feel at home, while our villas, designed with the utmost care and attention, create a warm and welcoming atmosphere.
All this in the most beautiful olive grove in the world.