They’ve designed travel experiences to help families reconnect through the joy of adventure and sharing new and worldly adventures together.
I am the founder and MD of Essential Escapes and its family brand Tots Too. I’m from Brighton originally, but have now been a London resident for more than half my life.
I juggle running a business with raising my four children and doing some cookery on the side.
I was a runner up in MasterChef UK the amateurs in 2015 and released my debut cookbook "Fress" in 2017, which became an Amazon bestseller.
Founded in 2002, Essential Escapes was the first luxury spa operator in the UK. Tots Too, a luxury family specialist, was founded in 2007 and quickly became an award-winning family travel brand.
Today, we have a team of 10 selling resorts and experiences for families worldwide. Essential Escapes has moved away from the spa niche and is more focused on selling family adventures for older kids.
I always run before work, as I need to clear my head before a busy day.
I do everything from products to marketing, sales and managing staff. I also spend time analysing our website traffic and Google AdWords account.
No two days are ever the same and I love the variety that my job brings.
People are more adventurous with travel than they have ever been and the age of the children travelling on more adventurous itineraries is getting younger.
There’s been increase in demand for South and Latin America. With the collapse of Thomas Cook, people are more conscious of the protection that a tour operator gives them, so we are seeing less competition in people booking direct.
We have increased our product offerings in the places on the 2020 destinations hot list.
Luxury has always been such a broad term that means something different to everyone.
It’s not about star ratings anymore, it’s all about reviews and experience.
Clients are more savvy with the information they have access to. They come to us with a lot of knowledge already, but information overload means they also struggle to narrow down their options.
Travelling with kids means that certain requirements are always going to be there, so these haven't changed.
The ability to capture client information and tailor specific marketing campaigns to them. Better phone software to enable remote working.
It means something different to everyone and you need to be one step ahead of the client at all times! It’s not enough to be different, you have to be better.
What is there not to love about travel?
I believe in Karma, what goes around comes around.
Experiencing new food and new cultures.
I recycle, I eat less meat, I walk more, I've phased out single-use plastic.
Constant support. We are never offline, and we are small enough to be totally hands on.