Interview

Ahmed Soliman: Facilitating memorable experiences

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June 10, 2020

With a decade’s experience in the hospitality industry, Ahmed Soliman has bought his considerable knowledge, relationships and understanding of GCC travellers together; forming Travel Connections Arabia (TCA) to provide consultancy and marketing support to niche properties and destinations.

Tell us a bit about yourself

In my last role, I was responsible for driving transient corporate and wholesale leisure business for four central London hotels: the Sheraton Park Tower in Knightsbridge, the Sheraton Belgravia, the Le Meridian Piccadilly and The Park Lane Hotel, Piccadilly.

With demand for bespoke and original properties consistently on the rise, I saw the potential to help these best-in-class properties market their unique offerings through TCA's dedicated team of travel and hospitality specialists.

Göreme, Turkey

What new themes, trends or changes are you seeing in luxury travel?

We have seen a strong increase in the experiential side of travel, the side that is once-in-a-lifetime, time sensitive and exclusive to the travellers’ interest and attention.

Knowing your customers’ aspirations is key to the success of facilitating a memorable experience.

Sahara Desert, Morocco

What does luxury mean to you these days?

Travel has changed. Information is readily available and being able to sift through the noise is essential to finding the real experiences that meet your clients’ expectations.

We pride ourselves on our established partnerships that allow us to create unique, one-of-a-kind travel itineraries.

Culture Festival, Kandy,  Sri Lanka

How has technology changed your business?

Technology is essential, when used correctly. It should be used as a facilitating platform when selling luxury. Any other way diminishes the personal touch or emotional connection to a personally created itinerary, as well as all the touch points that produce a long-lasting experience.

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